Job Openings >> HOME CARE MARKETER
HOME CARE MARKETER
Summary
Title:HOME CARE MARKETER
ID:50420
Location:Northern Virginia
Department:Marketing
Description

TITLE OF POSITION: COMMUNITY LIAISON

TITLE OF IMMEDIATE SUPERVISOR: DIRECTOR OF NURSING

RISK OF EXPOSURE TO BLOODBORNE PATHOGENS – LIMITED

DUTIES

Is responsible for interaction, in the community, and promoting company services.

RESPONSIBILITIES

Analyze the potential of the company's service area, to determine target markets.

Visit Doctor' offices, hospital discharge desks, Assisted Living facilities, and other possible sources of referrals, to present Agency credentials and obtain patient referrals.

Analyze the company's organization, to determine its strengths and weaknesses.

Analyze past, and current, marketing data.

Complete an analysis of the company's "product" line.

Analyze patient/company relationships.

Develop sales/marketing objectives and sales projections.

Develop a marketing plan, identify priorities, and set a reasonable timetable.

Implement marketing plan, staying within established timetable.

Review, and evaluate, the analyses, and plan, on an established basis.

JOB CONDITIONS

Position is stressful in terms of meeting deadlines.

It is primarily a desk job, which essentially involves sitting, standing, stooping, and walking, as well as an inordinate amount of telephone communication.

It requires minimal lifting of office records and printouts.

Must ability to read 12 point, and larger, type, communicate clearly, and be able to adequately hear, on the telephone, with no more than an amplifier.

EQUIPMENT OPERATION

Must be able to use a PC, calculator, multi-line telephone, and other office equipment.

COMPANY INFORMATION

Has access to patient medical and financial records, which may be discussed with management staff.

QUALIFICATIONS

  1. At least 1-year experience in marketing, nursing or social work, interacting with health agencies/professionals.
  1. Must be organized and detail oriented.
  1. Must be able to effectively communicate, both, in writing, and orally, in English.
  1. Must be able to interact with health professional, at all levels.

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